Privacy policy

PRIVACY POLICY

Last updated: 3 September 2026

This Privacy Policy explains how Luxsmile Whitening (“Luxsmile”, “we”, “us” or “our”) collects, uses and shares your personal information when you visit luxsmilewhitening.com, purchase from us, use our services or otherwise communicate with us.

In this Privacy Policy, “you” and “your” mean customers, website visitors and other individuals whose personal information we collect.

Please read this Privacy Policy carefully.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal or regulatory reasons.

When we make changes, we will publish the revised Privacy Policy on this website and update the “Last updated” date shown above.

PERSONAL INFORMATION WE COLLECT

The information we collect depends on how you interact with our website and services.

Information you provide to us may include:

• Your name, email address, billing address and delivery address.

• Your telephone number if you choose to provide it during checkout.

• Order and transaction information, including the products you purchase and your payment confirmation.

• Account information if you create a customer account.

• Shopping information, including products you view or add to your basket.

• Customer-support information you provide when contacting us, including an order number and the contents of your message.

• Marketing preferences, including whether you have agreed to receive promotional communications.

Payment-card details are processed securely by our payment providers. Luxsmile does not directly store complete payment-card details.

INFORMATION COLLECTED AUTOMATICALLY

When you visit our website, we may automatically collect information about your interaction with it. This may include:

• Device and browser information.

• Your IP address and approximate location.

• Information about your network connection.

• Pages and products you view.

• How you navigate and interact with the website.

• Information collected using cookies, pixels and similar technologies.

We refer to this information collectively as “Usage Data”.

INFORMATION WE RECEIVE FROM THIRD PARTIES

We may receive information from organisations that help us operate our website and provide our services. These may include:

• Shopify, which hosts and powers our online store.

• Payment processors that securely process customer payments.

• Delivery and fulfilment providers.

• Analytics and website-performance providers.

• Customer-support, marketing and advertising service providers where those services are used.

Information received from third parties will be handled in accordance with this Privacy Policy.

HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information to:

• Process payments and fulfil your orders.

• Arrange delivery and provide tracking information.

• Communicate with you about an order, return, refund or customer-service enquiry.

• Create and manage a customer account where requested.

• Provide, maintain and improve our website, products and services.

• Personalise your shopping experience.

• Detect, investigate and prevent fraud, security incidents or other unlawful activity.

• Comply with our legal and regulatory obligations.

• Protect our legal rights and the rights of our customers and other people.

• Send marketing communications where you have consented to receive them or where otherwise permitted by law.

Where applicable, we process personal information because it is necessary to fulfil our contract with you, comply with a legal obligation, pursue our legitimate business interests or because you have given your consent.

MARKETING COMMUNICATIONS

Where you have agreed to receive marketing emails, we may send you news, product information and promotional offers.

You can unsubscribe at any time by selecting the unsubscribe link in one of our marketing emails. Unsubscribing from marketing will not prevent us from sending essential service messages concerning an order or customer-service enquiry.

COOKIES

We use cookies and similar technologies to operate and improve our website, remember customer preferences, understand how visitors use the website and, where consent has been provided, support analytics or advertising.

Cookies that are not essential to the operation of the website will only be used where the necessary consent has been obtained.

You can review or change your choices at any time by selecting “Cookie preferences” in the website footer.

You can also configure your browser to block or remove cookies. Blocking essential cookies may prevent parts of the website from functioning correctly.

For information about cookies used by Shopify, visit:

https://www.shopify.com/legal/cookies

HOW WE SHARE PERSONAL INFORMATION

We may share personal information with organisations that provide services on our behalf, including:

• Shopify and other website or technology providers.

• Payment processors.

• Delivery, fulfilment and logistics providers.

• Customer-support providers.

• Data-storage, analytics and security providers.

• Marketing and advertising partners where appropriate consent has been obtained or another lawful basis applies.

We may also share information:

• When you ask or authorise us to do so.

• To comply with a legal obligation, court order or lawful request.

• To investigate fraud, unlawful activity or a security incident.

• To protect our business, customers, legal rights or property.

• In connection with a business sale, merger, restructuring or similar transaction.

Service providers may only use personal information as necessary to provide their services and must handle it in accordance with applicable data-protection law.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about customers.

THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security or accuracy of third-party websites. If you follow an external link, you should review the privacy policy of the relevant website or service.

DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The relevant retention period may depend on:

• Whether the information is required to fulfil an order or provide customer support.

• Whether you maintain a customer account.

• Our legal, accounting and tax obligations.

• The need to prevent fraud, resolve disputes or enforce an agreement.

When personal information is no longer required, we will delete or anonymise it where appropriate.

SECURITY

We use reasonable administrative, technical and organisational measures intended to protect personal information.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Please do not send passwords, payment-card details or other highly confidential information through the website contact form or by ordinary email.

INTERNATIONAL DATA TRANSFERS

Some service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will use appropriate safeguards as required by applicable law. These may include adequacy regulations, recognised standard contractual clauses or the UK International Data Transfer Agreement or Addendum.

CHILDREN’S INFORMATION

Our website and products are not intended for children, and we do not knowingly collect personal information from children.

If you are a parent or guardian and believe a child has provided personal information to us, please contact us so that we can take appropriate action.

YOUR DATA-PROTECTION RIGHTS

Depending on your location and the applicable law, you may have the right to:

• Ask for access to the personal information we hold about you.

• Ask us to correct inaccurate or incomplete information.

• Ask us to delete your personal information in certain circumstances.

• Ask us to restrict how we use your personal information.

• Object to certain uses of your personal information.

• Ask to receive your information in a portable format where applicable.

• Withdraw consent where we rely on consent to process your information.

• Object to or opt out of certain forms of direct marketing.

These rights are not absolute and may be subject to legal limitations.

We may need to request information to verify your identity before acting on a request. We will respond within the period required by applicable law.

COMPLAINTS

If you are concerned about how we handle your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office, the United Kingdom’s data-protection regulator:

https://ico.org.uk/make-a-complaint/

If you live outside the United Kingdom, you may also be entitled to contact the relevant data-protection authority in your country.

CONTACT US

If you have questions about this Privacy Policy, wish to exercise your privacy rights or would like to make a complaint, email us at mark@luxsmilewhitening.com, use our website contact form, or write to:

Luxsmile Whitening
Claro Court
Claro Road
Harrogate
North Yorkshire
HG1 4BA

For the purposes of applicable data-protection law, Luxsmile Whitening is the controller of your personal information unless stated otherwise.